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Introduction by Alex Hormozi
[Scene: Opening Keynote – Stage Lights On. Alex steps forward in a simple black tee and jeans, commanding quiet with presence alone.]
Alex Hormozi:
Let me make this simple.
If you want to become a millionaire in a year, you need to stop asking if it’s possible—and start asking which path you’re willing to suffer for.
There is no easy path. But there are proven ones. I brought together the best minds in five different arenas to show you the real blueprint—not theory. Not fluff. Execution.
Here’s what you’re about to get:
Topic 1: We start with me and a crew of killers showing how high-ticket offers can get you to $1M with just 100 clients.
Topic 2: Dan Henry leads the digital product sprint—how to turn knowledge into scalable income using paid traffic.
Topic 3: Codie Sanchez walks you through buying boring businesses that spit cash from day one.
Topic 4: Iman Gadzhi shows how a personal brand and a simple agency offer can scale to 7 figures in months.
Topic 5: Roberto Blake closes it out with the passive income path—earning while you sleep through content.
Each path is legit. Each one works. But none work without action.
Take notes. Pick one. Execute like your life depends on it. Because your freedom does.
(Note: This is an imaginary conversation, a creative exploration of an idea, and not a real speech or event.)
Paid Ads & Digital Products for Rapid Wealth
Moderator: Dan Henry
Guests: Jason Fladlien, Sabri Suby, Rachel Pedersen, Marisa Peer
[Scene: A crisp, high-tech virtual stage. On-screen split panels show each speaker in their home studio setup. Dan Henry sits center stage in front of a glowing screen displaying the words: “$1M in 12 Months – Real or Hype?”]
Dan Henry (Moderator):
All right, let’s cut the noise. If someone wants to become a millionaire in 12 months through paid ads and digital products, it’s absolutely possible—but only if they execute smart and fast. So let’s break it down.
Here’s the first critical question:
Question 1: What’s the simplest and fastest path for a beginner to create a digital product that sells?
Jason Fladlien:
Start with what you already know that solves a painful, expensive, or urgent problem. It doesn’t need to be revolutionary—it needs to work.
The fastest product to build? A webinar-based offer. Why? You sell it before you make it. I’ve done launches where we closed millions before writing a single module. You outline the transformation, promise the result, and then deliver live or drip it weekly.
Speed is your ally. Build the plane as you fly it.
Rachel Pedersen:
Agreed. I tell my students: create a results-driven mini-course in something you’ve already done for yourself or others. Even a small win—like getting 5K Instagram followers in 30 days—is gold if someone else wants it.
Outline it, shoot it in Canva or Loom, and host it on a free platform like Systeme or Teachable. No tech excuses. Launch it for $47–$97 and test.
You don’t need a massive course. You need a massive promise that actually delivers.
Sabri Suby:
Let’s not forget—nobody buys a product. They buy a solution to a problem they can't ignore.
So your first task is market research with buying intent. Look at what people are already buying ads for. Spy on competitor funnels. Use tools like AdSpy or Facebook’s Ad Library. If you see lots of ads on a specific problem—that’s demand.
Then model your offer around it with your unique angle. Find a hungry market first. Build second.
Marisa Peer:
And remember—if your product solves something emotional or personal, people will buy based on transformation. Weight loss, confidence, anxiety, love—all of these are hot markets.
Use stories. Use emotion. Make your message feel like, “I understand you better than you understand yourself.” That creates instant trust and instant sales.
Dan Henry:
Beautiful. So, validate fast, sell transformation, launch simple, and let demand lead your offer.
Now here’s where people often fail. Let’s address it.
Question 2: How can someone profitably run paid ads from day one without losing money?
Sabri Suby:
You start with the math. If you sell a $47 product and spend $50 to acquire a customer, you lose. But if you sell a $47 product with a $297 upsell and a $997 course behind it—now we’re talking.
So you build a value ladder. Ads sell the lead magnet or tripwire. Then email and retargeting close the higher-ticket offers.
Profit often comes after the first sale. That’s the game. Most quit before it begins.
Jason Fladlien:
I say this all the time: your offer converts your ads. Don’t try to fix ads with more ad tweaks. Fix your offer.
Most beginners fail because their offer is vague, bloated, or generic. Cut it to the bone. Create urgency. Add a bonus stack. Use time-sensitive discounts.
When your offer becomes irresistible, even “average” ads convert.
Rachel Pedersen:
Also, you don’t need $10,000 to start. Begin with $10/day testing 3–5 creative angles. Try static images, short TikTok-style video ads, or testimonials.
Track cost per click, cost per lead, and most importantly—cost per customer. Turn off what doesn’t work fast. Scale what does. And talk to your buyers—why did they say yes? Use that in your next ad.
Marisa Peer:
And trust your voice. Many people fail because they mimic others too much. Authenticity sells now more than ever.
In my ads, I talk directly into the camera like I’m speaking to a friend. No hype, no pressure. Just clarity and empathy.
If people feel seen, they click. If they trust you, they buy.
Dan Henry:
That’s gold. So it’s about structured testing, irresistible offers, and using a smart back-end—not just flashy ads.
Let’s wrap this up with the final, mindset-based piece.
Question 3: What core belief or habit separates those who scale to $1M fast from everyone else?
Jason Fladlien:
Speed of implementation. Period.
You need to believe: “Done now is better than perfect later.” The market rewards momentum. If you hesitate, you lose. I’ve made $5M off offers I wasn’t totally sure would work—but I launched anyway.
The winner is the one who tests the most, fastest.
Sabri Suby:
Also: obsession with numbers. I check metrics daily. If your ad gets 100 clicks and 2 sales, that’s a 2% conversion. Tweak the offer and hit 3%, and suddenly you’re printing money.
Ignore the data, and you’re flying blind. Obsess over it, and you find leverage. Data is the path.
Rachel Pedersen:
The successful ones treat content and ads like a muscle. They don’t post one video and quit. They publish daily. They test new hooks.
You must train yourself to become visible and credible. The belief is: “I belong in the spotlight.” Even if it feels awkward.
Visibility = revenue.
Marisa Peer:
And the final belief? You are worthy of wealth. So many people subconsciously sabotage with guilt or fear.
Millionaires act like money is their partner. They speak positively about it. They expect it. They make decisions as if success is inevitable.
When your subconscious aligns with abundance, you act differently—and that changes everything.
Dan Henry:
Amen to that. So here’s what we’ve learned:
Final Takeaways from the Panel
Start with a real, results-based digital product—even if it’s tiny.
Let market demand and emotional storytelling guide your offer.
Paid ads are math + testing + irresistible offers.
Build the back-end to maximize revenue, not just the front-end sale.
Execute fast, analyze everything, and believe in your right to win.
Dan Henry:
A million dollars in one year is totally possible. But you can’t buy your way in. You have to build it with precision, passion, and patience.
Buying “Boring” Businesses That Print Cash
Moderator: Codie Sanchez
Guests: Ryan Pineda, Carl Allen, Nick Huber, Roland Frasier
[Scene: A relaxed yet upscale coworking space. Sunlight streams through tall windows. Five entrepreneurs sit around a rustic wooden table, sipping cold brew. Codie Sanchez kicks off the conversation with her signature blend of sharp wit and zero-BS practicality.]
Codie Sanchez (Moderator):
Let’s get one thing straight: becoming a millionaire doesn’t require a tech startup, a viral app, or even a huge social media following. You can do it by buying “boring” businesses—plumbing, laundromats, car washes, accounting firms—businesses that are profitable, quiet, and everywhere.
So here’s our first crucial question:
Question 1: What’s the easiest type of business to buy that can realistically make someone a millionaire in one year?
Ryan Pineda:
I’d say service-based businesses with recurring customers and low overhead—like cleaning companies, landscaping, or even property management.
These businesses are usually run by owners who are burnt out or ready to retire. They’ve got solid cash flow, but zero marketing. That’s your opportunity.
You buy it, bring in basic systems, clean up the brand, and instantly boost profits. I’ve done this with house flipping and content businesses—it’s the same play.
Carl Allen:
I agree—and I’ll add: look for distressed but fixable businesses. Think: a company doing $500K–$1M in revenue, but with poor operations, bad books, or outdated sales processes.
The key is cash flow on day one. You don’t need to build a customer base. You just improve what's already working.
And here’s a secret: You can often buy these with none of your own money by using seller financing, SBA loans, or investor capital.
Nick Huber:
I love what you’re saying, and I’ll double down on “boring.”
My favorite is self-storage or small moving companies. Minimal staff, recession-proof, and people need you no matter what.
Find one doing okay, not great—where the owner hasn’t raised prices in years or doesn’t use software. Add tech, raise prices by 10%, and boom: you’ve got instant equity.
Roland Frasier:
Let me throw in a curveball: digital businesses with real cash flow but no scale.
I’ve bought content sites, affiliate blogs, and email list businesses that were just limping along. With a few SOPs and a growth plan, they become 7-figure assets.
Even better: buy a media asset and bolt it onto your service company. It becomes a growth engine.
Codie Sanchez:
Gold. So we’re aligned: service-based, recurring-revenue, low-competition ops. Bonus points if the owner’s asleep at the wheel.
Let’s move on to what stops most people: the buying part.
Question 2: How can a beginner actually buy one of these businesses with little or no money upfront?
Carl Allen:
This is my bread and butter. You do creative deal structuring.
Seller financing: Pay 10–20% upfront, the rest over time from the business’s cash flow.
Earnouts: Pay based on future performance.
Investor partners: Split equity with someone who brings the capital.
If the business is profitable, you’re buying cash flow. Most sellers want peace of mind—not cash. Show them you’ll take care of their legacy, team, and brand, and they’ll say yes.
Ryan Pineda:
Another move: partner with someone who hates marketing. Lots of operators are great at service delivery but awful at growing.
You come in with leads, systems, and hustle. They already have customers and equipment. You take a cut of profits or equity in exchange for growth.
No money. Just value.
Nick Huber:
Also, build a network of brokers and business owners. Tell everyone what you’re looking for. “I’m looking to buy a small HVAC or storage business doing $300K+ in revenue.”
Deals come from conversations, not just BizBuySell. The best deals are never listed.
And when you find a deal, don’t be afraid to offer sweat equity. Run it for six months, grow it, then buy in.
Roland Frasier:
Let me add one more: roll-up strategy.
Instead of buying one business outright, find several tiny businesses in the same niche—say, dog grooming shops or dental practices.
Negotiate small equity stakes, group them into one parent company, and increase value by centralizing operations. Investors LOVE this. You can build a 7-figure portfolio in 12 months and sell it for 8 figures later.
Codie Sanchez:
Brilliant. So lack of cash isn’t a reason to wait. It’s a reason to get creative.
Now let’s close this out with the mindset shift that separates the winners from the watchers.
Question 3: What core belief or habit separates those who build wealth through acquisitions from those who never pull the trigger?
Nick Huber:
The best buyers believe: “I don’t need to build to win.”
The world glamorizes startups. But the path to wealth is paved with existing assets. If someone else already built it, you don’t need to prove you can. Just buy it better.
Buy boring. Work less. Earn more.
Carl Allen:
Yes—and I’ll add: you must believe in asymmetric risk.
You’re risking very little. The seller already did the hard work. Your upside is massive.
And you need to act fast. Most people analyze forever. I say, if the numbers are close and the deal is fair—sign the LOI, start due diligence, and make a move.
Ryan Pineda:
People fail because they wait for the perfect deal. That doesn’t exist. You need to shift into “minimum viable deal” mode.
Ask:
Is it profitable?
Is the seller motivated?
Can I improve it easily?
That’s enough. You’ll learn more by owning one than by studying a hundred.
Roland Frasier:
And finally: build with the end in mind.
Even when buying your first business, think about the exit. Are you going to sell it? Merge it? Franchise it?
If you treat your acquisitions like real assets—not just side hustles—you move differently. You build wealth, not just income.
Codie Sanchez:
That’s what this is really about: cash flow and equity. Freedom, not fame.
Final Takeaways from the Panel
The fastest path to $1M for many is buying businesses that already work.
You don’t need to be rich—you need to be resourceful.
Learn creative financing, partner wisely, and act fast.
Fall in love with “boring,” and you’ll unlock extraordinary freedom.
Codie Sanchez:
You can buy your first business in 90 days. You can make a million in 12 months. But only if you’re bold enough to look where no one else is looking.
Building a Personal Brand + Agency Empire
Moderator: Iman Gadzhi
Guests: Tai Lopez, Jade Darmawangsa, Jordan Welch, Neil Patel
[Scene: A dimly lit podcast studio with neon accents and city views in the background. Iman Gadzhi leans into the mic, flanked by four guests, each representing a unique angle on the personal brand game.]
Iman Gadzhi (Moderator):
We live in a world where attention is currency. You don’t need 10 million followers—you need trust, positioning, and a monetization engine.
Today, we’re breaking down exactly how to build a personal brand that turns into an empire—agency, info products, consulting, you name it. So let’s start with this:
Question 1: What’s the first step to building a personal brand that actually generates cash in under 12 months?
Tai Lopez:
First step? Pick a niche where people spend money—not likes.
Don't be a generalist influencer. Be the go-to expert in real estate, fitness, dating, or investing. My first big breakthrough came when I offered real financial advice—not just lifestyle content.
Then, you give away 90% of your value. Education builds equity. Every tweet, post, and video should say: “This person knows something I don’t.”
Jade Darmawangsa:
Exactly. And for younger creators: focus on documenting, not teaching.
When I started, I didn’t have results—I just shared my journey building a business. People followed because I was raw and consistent.
Don’t wait until you’re perfect. Post every day. Show your process. Be real. That’s how you gain trust fast.
Jordan Welch:
The key is credibility through proof. Post screenshots, case studies, behind-the-scenes from client wins.
Also, offer something from day one. Even if it’s just a $47 consultation call or a free audit funnel. That flips your brand from entertainment to business.
You don’t need 100K followers. You need 10 buyers.
Neil Patel:
And don’t forget the SEO + content strategy behind your brand. YouTube videos, blog posts, Google snippets—they keep working while you sleep.
The smartest thing I did? Build content around keywords people were already searching. If you can show up when they need you, you win trust instantly.
Iman Gadzhi:
Brilliant. Pick a profitable niche, post with proof, and start monetizing early—even if it’s small.
Now let’s get tactical.
Question 2: What’s the best way to monetize a personal brand quickly—especially with an agency model?
Jordan Welch:
Start by offering done-for-you services in a high-demand niche—like Facebook ads, UGC, or YouTube content repurposing.
Keep it simple. Find one offer, one target market, one outcome. Example: “We help real estate agents get 30 qualified leads a month.” Charge $2K–$5K/month.
No need for a big team. You + one freelancer can hit $20K/month in 90 days.
Jade Darmawangsa:
I scaled with creator-focused agencies. Brands are dying to pay influencers—but they don’t know how to reach them. So I built an agency that connects brands with micro-creators.
Find a gap in the market and own it. Then build backend offers: templates, swipe files, coaching. That’s where real leverage lives.
Tai Lopez:
Let me say this clearly: High-ticket = fast wealth.
Low-ticket info products take forever unless you have a massive audience. But an agency or consulting offer at $5K–$25K per client? You need just 10 clients to hit $250K+.
What makes it work? A clear ROI. “Spend $5K with us, and make $20K back.” If you can prove that math, they’ll throw money at you.
Neil Patel:
And to scale, think systems. Use automation, SOPs, onboarding flows.
We built out agency funnels that run 24/7. Cold traffic lands on a quiz funnel → fills out an application → books a call. You don’t need outbound if your inbound is dialed.
Put your content, offer, and conversion systems on autopilot—and you’re free to grow.
Iman Gadzhi:
That’s it. Turn your brand into a lead magnet. Then turn your service into a machine.
Let’s close strong.
Question 3: What mindset or habit must someone adopt to scale a personal brand into a million-dollar empire in one year?
Neil Patel:
Play long games fast. Don’t obsess over going viral. Obsess over consistency.
I’ve published over 4,000 blog posts. That compound content built my brand. Treat every post like an asset. You’re not building followers. You’re building authority.
Tai Lopez:
You need to see yourself as a business, not just a creator.
Every DM is a lead. Every comment is feedback. Every post is market research.
People think personal branding is about being cool. No—it’s about being valuable. Valuable people get paid.
Jade Darmawangsa:
Here’s mine: permissionless action.
Don’t wait to be “certified.” Don’t wait to be perfect. Just move. Start messy. Build in public. Sell before you’re ready.
Speed wins. Authenticity multiplies it.
Jordan Welch:
And finally: track everything. Metrics create motivation. How many posts this week? How many leads? How many conversions?
You can’t grow what you don’t measure. Run your personal brand like it’s a real business—because it is.
Iman Gadzhi:
Facts. I’ll say it like this: You already are the brand. The only question is whether you’ll monetize it or waste it.
Final Takeaways from the Panel
Choose a niche where people pay for results.
Post often, post proof, and sell from day one.
Build a simple agency offer, then grow with systems.
Treat yourself like a business—not a personality.
Show up consistently. Authority compounds.
Iman Gadzhi:
There’s a million dollars waiting for anyone who shows up daily with value and conviction. No audience? Start anyway. No team? Start anyway. No clue? Start anyway.
It’s not about perfection. It’s about pressure. Apply it until you win.
Building a Personal Brand + Agency Empire
Moderator: Iman Gadzhi
Guests: Tai Lopez, Jade Darmawangsa, Jordan Welch, Neil Patel
[Scene: A stylish rooftop lounge overlooking a city skyline. Neon signs glow behind a circular couch where the panel sits, each with a mic in hand. Phones are out. Energy is high. This is the creator's battlefield.]
Iman Gadzhi (Moderator):
Let’s get to it. If you want to make a million dollars in one year—and you’re starting with you as the brand, the product, and the service—you’ve got two options: personal brand or agency. I built both. And so did everyone here.
So here’s the first question for all of you:
Question 1: How do you build a powerful personal brand from scratch that can turn into real money fast?
Tai Lopez:
You’ve got to start with credibility and content. Pick one lane—fitness, finance, mindset—and start documenting your journey. Don’t teach what you haven’t done. Show people what you’re learning as you go. That’s how I started.
Then, use the law of association. Interview experts. Appear next to authority. Borrow credibility until you have your own.
Add value. Post daily. You don’t need to go viral—just be valuable.
Jade Darmawangsa:
Totally agree. I always say: “Viral is a vanity metric. Connection is currency.”
To build your brand fast, pick a platform where your audience hangs out. For me, it was YouTube and now TikTok. Post consistent, relatable content 3–5 times a week.
The secret? Talk about your scars, not your trophies. People relate to realness. You’ll grow fast if you’re honest and helpful.
Jordan Welch:
And once you’ve got attention, you monetize through service or digital offers. Start with a DM funnel. Drop free value in content, and invite people to message you for help.
Then close high-ticket services or courses. Even with 2,000 followers, you can make 6 figures.
Personal brand doesn’t mean celebrity. It means trust.
Neil Patel:
One word: SEO. Everyone here is right about content—but don’t forget that long-form, searchable content builds compounding value.
Create a blog or YouTube channel. Answer niche questions. Rank for keywords like “how to start an SMMA” or “best video editor for beginners.”
That content brings traffic forever. Pair it with a great lead magnet, and you’ve got a personal brand funnel that prints cash.
Iman Gadzhi:
Solid. So content + credibility + connection = cash. Let’s move on to the business side of it.
Question 2: What’s the fastest way to launch a profitable agency, even without prior clients?
Jordan Welch:
The key is pick a niche. Don’t be a “general marketing agency.” Be the “email marketing expert for local gyms.” Or the “TikTok ads guy for ecom brands.”
Once you niche down, build a results-based offer. Example: “I’ll bring you 100 booked calls or you don’t pay.” Risk reversal builds trust.
Then cold DM or cold email 100 leads per day. Show social proof if you have it—or offer a free pilot.
Jade Darmawangsa:
Yup. I started with UGC (User-Generated Content) as a service. It’s hot right now, and you don’t need a team. Just your phone and creativity.
Clients want authenticity. You can charge $500 to $3K per package for content that feels native to TikTok or Reels.
You don’t need a website or an LLC. Just a Calendly link and confidence.
Tai Lopez:
Let’s not forget the leverage of team. If you can sell, but not fulfill—partner with someone who can. You find the clients. They do the work. Split 50/50.
Or outsource to contractors. That’s how I scaled my social media marketing agency fast. Use Fiverr, Upwork, or personal networks.
Done is better than perfect. Close the deal. Deliver fast. Stack testimonials. Then raise prices.
Neil Patel:
Also—automate client acquisition. Build a landing page. Offer a free audit. Set up a simple Facebook or Google ad to drive traffic.
Use Calendly + Zoom + Stripe. You can run a 6-figure agency off a laptop and $100/month in tools.
Iman Gadzhi:
Exactly. Get niche. Sell results. Fulfill however you can—and don’t overbuild.
Now let’s talk mindset.
Question 3: What mindset shift is absolutely essential to succeed in building a brand or agency to $1M fast?
Tai Lopez:
You’ve got to stop waiting for permission. No one’s coming to crown you. If you want to be an expert—act like one. Show up daily. Own your value.
And you must be obsessed with learning. I’ve read thousands of books and still do. If you're not growing, you're dying.
Jade Darmawangsa:
Also: become immune to judgment. When you start posting content, people from high school will laugh. Family might question you.
Keep posting. Keep pitching. Clarity comes from action. Momentum is what builds confidence—not the other way around.
Jordan Welch:
You have to think like an investor. Every video, every email, every client is an asset.
If you treat your time like it’s disposable, you’ll get disposable results. Every minute should move the money needle. That doesn’t mean hustle porn—it means intentionality.
Neil Patel:
And don’t underestimate long-term consistency. Most creators quit in 90 days. Most agency owners stall at $5K/month because they stop doing what worked.
If you do the boring stuff—publishing, following up, optimizing—longer than anyone else, you win.
Success isn’t sexy. But it’s predictable.
Iman Gadzhi:
That’s a wrap, guys.
Final Takeaways from the Panel
Build a personal brand through honest, consistent, value-first content.
Launch a niche agency with a results-driven offer—even without experience.
Scale using simple tools, delegation, and direct messaging.
Think like a CEO, not a content creator.
Execute with speed, consistency, and conviction—even when no one claps.
Iman Gadzhi:
If you’re willing to work like most won’t for 12 months, you’ll live like most can’t for the rest of your life. Let’s go.
Creator Economy & Passive Income Through Content
Moderator: Roberto Blake
Guests: Ali Abdaal, Pat Flynn, Matt D’Avella, Cathrin Manning
[Scene: A cozy creative loft with wood floors, camera gear on shelves, and a large digital screen that reads “The Passive Income Era.” Roberto Blake stands near a tripod-mounted camera, mic clipped to his shirt. Around him sit four creators, each having built massive income machines from content.]
Roberto Blake (Moderator):
Welcome, creators and future millionaires. This final session is for the people who don’t want to cold call, who don’t want to run paid ads, and who would rather hit “record” and let content do the heavy lifting.
But let’s be clear: this game takes strategy, consistency, and the right mindset. So let’s dive in.
Question 1: What is the most realistic path to making $1M in one year through content creation and passive income?
Ali Abdaal:
I always say: “Earn, Learn, and Build in Public.” The fastest route is to create educational content in a niche you already understand—productivity, investing, wellness, writing.
Monetize through multiple streams:
Affiliate links
A digital product (like a Notion template or mini-course)
YouTube AdSense
Sponsorships
If you can grow to 100K loyal subscribers in 6–8 months, you can easily cross $30K/month if you’re intentional about monetization.
Pat Flynn:
I agree 100%. But I want to emphasize the importance of building an email list early. Your YouTube or TikTok audience is borrowed. Your email list is owned.
Start with a lead magnet like a cheat sheet or bonus video. Get people onto your list, nurture them, and then promote a digital course or community.
That’s how I made $3 million+ from Smart Passive Income. It’s not just about content—it’s about systems.
Matt D’Avella:
For creators who don’t want to “sell” all the time, I recommend focusing on minimalist content with a clear value arc. Build a loyal following through slow growth, then offer a membership or Patreon with exclusive content.
It won’t make $1M immediately, but combine that with brand deals, a book, and maybe a documentary—and you’ve got compounding income streams.
Depth over hype. That’s the long-term path.
Cathrin Manning:
You can also go the small creator, big profit route. I had under 100K subscribers and was making multiple six figures because I had a clear content niche (YouTube growth), a $500 course, and strong SEO.
Make videos that rank on Google and YouTube. If you make “evergreen” content, you don’t need to go viral. You just need to be discoverable.
Roberto Blake:
Excellent. So we’re aligned—start with what you know, focus on evergreen value, and layer monetization through courses, affiliates, and email. Let’s go deeper now.
Question 2: What are the best passive income products a creator can build that scale well without burning out?
Pat Flynn:
Top 3:
Mini-courses ($47–$297) that solve one specific problem
Toolkits or templates (Notion, Canva, Excel)
Affiliate programs for tools you already use
These don’t need you to constantly show up. Record once. Sell forever. And if you pair them with good onboarding emails, it feels personalized—without your daily involvement.
Ali Abdaal:
Yes. I also like cohort-style courses you run once or twice, record the content, and then convert into an evergreen product.
That’s what I did with Part-Time YouTuber Academy. The live round built buzz and testimonials. The evergreen version made it scale. One great launch can fund your next 6 months.
Cathrin Manning:
Don’t sleep on affiliate income. It’s underrated. I made over $10K/month just from recommending TubeBuddy and Kajabi with honest, helpful tutorials.
If you make tutorial-style content for beginners, you’ll become their go-to. Affiliate income feels slow at first—but then it snowballs.
Matt D’Avella:
If you’re into creative work, sell your own frameworks. I sell productivity PDFs, filmmaker LUT packs, and editing templates.
People buy simplicity. If you’ve built something to solve your own problem—package it. You can earn in your sleep.
Roberto Blake:
Exactly. The best passive product is the one built from your own workflow. You solved it for yourself—now help someone else.
Now, let’s talk mindset.
Question 3: What mindset shift is essential for creators to earn serious passive income and avoid burnout or stagnation?
Matt D’Avella:
You need to stop chasing numbers and start chasing systems.
Views don’t pay bills. Assets do. So every piece of content should point toward an asset—your course, your product, your list.
Also, protect your energy. If you’re burnt out, your content suffers. Slow down to go far.
Ali Abdaal:
I say this a lot: Treat content like a startup.
Don’t just create randomly. Think in systems. Build a content calendar. Repurpose. Track analytics.
You’re not “just a YouTuber”—you’re running a media company. And when you see it that way, you’ll act like a CEO, not just a creator.
Pat Flynn:
You also need to embrace imperfection. I spent too long trying to make things “perfect” when what matters most is shipping.
Launch, learn, iterate. That’s the entrepreneurial creator’s mindset. Done is better than perfect—and done pays more.
Cathrin Manning:
And finally: Don’t compare. There’s always someone with more subs, more money, more hype.
But if you focus on your unique path, your audience will grow. Your income will grow. Consistency compounds. Just keep showing up.
Roberto Blake:
Beautiful. This is what most people miss—it’s not about going viral. It’s about going consistent. And that’s how creators become CEOs.
Final Takeaways from the Panel
Choose a content niche where you already have experience or results.
Build evergreen content and email funnels that monetize passively.
Create small, scalable digital products like courses, templates, and toolkits.
Focus on depth, not just reach. SEO and long-tail content bring real traffic.
Adopt the mindset of a media entrepreneur, not a starving artist.
Roberto Blake:
In this economy, creativity is capital. Every post, every video, every PDF can earn for you in your sleep—if you design it right.
The real win? You’re no longer trading time for money. You’re trading value for freedom.
Final Thoughts by Alex Hormozi
[Scene: Closing Panel – Spotlight on Alex. The other moderators stand behind him as he addresses the audience one last time.]
Alex Hormozi:
You’ve just heard from 20+ people who did it. Not one of them said it was easy. Not one of them got lucky. They all chose one thing and went all in.
That’s the key.
You don’t need a hundred strategies. You need one strategy executed with obsession.
Pick the path that matches your personality and your risk tolerance.
If you love sales, do high-ticket offers.
If you love systems, run ads to products.
If you hate building, buy cash-flow.
If you love people, build a personal brand.
If you love creativity, build content that compounds.
Then commit. 365 days. No pivots. No excuses. No distractions.
Most people fail because they dabble.
Millionaires? They decide. Then they bleed for that decision.
So here’s the final question I’ll leave you with:
Can you endure boredom, rejection, and repetition long enough to win?
If yes, I’ll see you at the top.
Short Bios:
Alex Hormozi – Entrepreneur and author of $100M Offers, known for scaling service businesses and helping others craft irresistible high-ticket offers.
Russell Brunson – Co-founder of ClickFunnels and marketing expert who has helped thousands of entrepreneurs build automated sales funnels.
Sam Ovens – Founder of Consulting.com, known for training consultants and coaches to scale to 6 and 7 figures with online programs.
Leila Hormozi – Business operator and scaling strategist, co-founder of Acquisition.com, specializing in operations and team growth.
Grant Cardone – Sales trainer, real estate mogul, and author of The 10X Rule, known for bold, high-ticket sales strategies and empire-building mindset.
Dan Henry – Digital marketing expert who built multiple 7-figure info businesses using webinars, paid ads, and lean funnels.
Jason Fladlien – Webinar genius and co-founder of Rapid Crush, known for orchestrating record-breaking product launches and affiliate campaigns.
Sabri Suby – CEO of King Kong, Australia’s fastest-growing digital agency, and author of Sell Like Crazy, an authority on paid traffic and conversion.
Rachel Pedersen – Social media strategist dubbed the “Queen of Social Media,” who teaches organic and paid growth across all major platforms.
Marisa Peer – World-renowned therapist and speaker who turned her Rapid Transformational Therapy method into a global course-based business.
Codie Sanchez – Investor and founder of Contrarian Thinking, known for buying and scaling “boring” businesses like laundromats and car washes.
Ryan Pineda – Real estate investor, content creator, and business flipper who built multiple 7-figure ventures through acquisitions and growth hacks.
Carl Allen – M&A expert who’s closed over 330 deals worth $48 billion, teaching how to buy businesses with no money down.
Nick Huber – Entrepreneur behind “The Sweaty Startup,” an advocate for boring businesses like storage and home services with massive profit margins.
Roland Frasier – Deal structuring and acquisition expert who teaches how to grow wealth through strategic equity, partnerships, and business rollups.
Iman Gadzhi – Founder of IAG Media and educator on SMMA (Social Media Marketing Agency), famous for building a personal brand-based empire.
Tai Lopez – Investor and entrepreneur known for viral marketing and building brands via influencer-led ecommerce and personal branding.
Jade Darmawangsa – Gen Z entrepreneur and influencer who teaches creator-focused agency building and brand growth on platforms like YouTube and TikTok.
Jordan Welch – Ecommerce and agency expert known for building 7-figure Shopify stores and educating others through social-first monetization.
Neil Patel – Digital marketing pioneer and co-founder of NP Digital, best known for SEO, content marketing, and building sustainable online authority.
Ali Abdaal – Productivity YouTuber and former doctor who turned educational content and Notion templates into a multi-million dollar content empire.
Pat Flynn – Founder of Smart Passive Income, an early leader in online business education, podcasting, and evergreen digital product monetization.
Matt D’Avella – Filmmaker and minimalist who built a loyal audience on YouTube and created passive income through documentaries and memberships.
Cathrin Manning – Creator and course educator who teaches YouTube strategy, SEO, and affiliate marketing for small creators.
Roberto Blake – Creative entrepreneur and founder of “Create Something Awesome Today,” who teaches monetization through content, brand, and long-tail strategy.
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