Evan Carmichael’s Your One Word: Discovering Your Core Purpose

Hello, everyone! Welcome to an extraordinary journey of ideas, inspiration, and deep connections. Today, I’m thrilled to introduce a series of imaginary conversations that bring together some of the brightest minds and most profound thinkers of our time. These are not real-life discussions but carefully crafted dialogues designed to spark your imagination, challenge your perspectives, and empower you to take action in your life."

"These conversations are inspired by the powerful concepts from Evan Carmichael’s Your One Word. We’ll hear voices like Simon Sinek, Joseph Campbell, Brené Brown, and so many more, exploring topics like finding your purpose, building connections, overcoming challenges, and leaving a lasting legacy. Imagine being in a room with these brilliant minds, learning from their insights, and feeling inspired to create your best life."

"So, get comfortable, open your mind, and let’s step into these beautifully crafted dialogues that have the power to light a spark in your heart and lead you to the next level of your journey. Let’s dive in!

Discovering and Defining Your Core Word

Nick Sasaki: Welcome, everyone! Today, we’re diving into a fascinating topic: discovering and defining your One Word. Evan, your book Your One Word has inspired countless individuals to identify their core word and use it as a foundation for their lives. Can you start us off by sharing why this concept is so powerful?

Evan Carmichael: Thank you, Nick! The idea of One Word is powerful because it simplifies everything. Life, business, and relationships can get complicated, but when you have a single guiding principle—your one word—it acts as a North Star. For me, that word is believe. It shapes everything I do and ensures I stay true to my mission.

Nick Sasaki: That’s inspiring! Simon, you talk about the importance of starting with why. How does the concept of defining a single word align with finding your purpose?

Simon Sinek: It’s deeply connected, Nick. Starting with why is about uncovering the core belief that drives you. Your one word is a distilled version of that belief—a simple yet profound way to communicate your purpose. For example, if your why is to inspire others, your one word might be inspiration. It’s a way to ensure you live and lead with clarity.

Nick Sasaki: Joseph, your work on The Hero’s Journey highlights how individuals embark on personal quests. How do you see the One Word concept fitting into this framework?

Joseph Campbell: Beautiful question, Nick. Every hero’s journey begins with a call to action—a need to discover what truly matters. Your one word is like the talisman the hero carries. It’s a reminder of their truth and mission, especially during trials. In essence, defining your one word is the first step toward embracing your heroic path.

Nick Sasaki: That’s such a poetic way of framing it! Brené, you’ve written extensively about authenticity and vulnerability. How does identifying one word help someone live more authentically?

Brené Brown: It’s transformative, Nick. When you distill your essence into one word, you remove the layers of societal expectations and get to the core of who you are. Living by that word requires courage because it means showing up as your truest self, even when it’s uncomfortable. Your one word becomes your shield and your compass.

Nick Sasaki: Evan, how do you recommend people start the process of finding their one word?

Evan Carmichael: It starts with introspection. Ask yourself: What do I stand for? What’s the consistent theme in my life? Look at your happiest moments and your biggest challenges. Often, the same principle ties them together. Once you identify that principle, you’ve found your word.

Nick Sasaki: Simon, any tips to add?

Simon Sinek: I’d say, test it. Speak it aloud, share it with others, and see how it resonates. If it feels right, it’s likely your word. And remember, it’s okay to refine it as you grow.

Nick Sasaki: Joseph, does the word ever evolve during someone’s hero’s journey?

Joseph Campbell: Absolutely, Nick. The journey is cyclical. Your one word might deepen or shift as you uncover new layers of meaning. But its essence remains a constant guide.

Nick Sasaki: Brené, any final thoughts on staying true to your one word?

Brené Brown: Trust yourself. Your one word is yours alone. Don’t let the fear of judgment stop you from living it fully. Vulnerability and courage go hand in hand with authenticity.

Nick Sasaki: Thank you all for sharing such profound insights. Evan, Simon, Joseph, Brené—it’s been an honor. To everyone listening, take the time to discover your one word. It might just change your life.

Aligning Life and Business with Your One Word

Nick Sasaki: Welcome, everyone! Today, we’re exploring the concept of aligning your life and business with your One Word. Evan, let’s start with you. How does living by a single word transform both personal and professional alignment?

Evan Carmichael: Thanks, Nick. Living by your one word ensures that everything you do aligns with your values. It creates clarity and consistency in decision-making, whether in relationships, business, or personal growth. For me, believe is my word, and it influences how I lead my team, create content, and serve my community.

Nick Sasaki: That’s fantastic! Tony, as someone who coaches millions on aligning their lives with their goals, how do you see this concept playing out in real life?

Tony Robbins: It’s about congruence, Nick. When your thoughts, emotions, and actions are aligned with your core values, you unlock an incredible level of energy and focus. Defining your one word brings simplicity to this process. It’s a filter for making decisions, whether it’s choosing a business partnership or deciding how to spend your time.

Nick Sasaki: Daymond, your journey from starting FUBU to becoming a branding icon is inspiring. How has alignment played a role in your success?

Daymond John: It’s been crucial. My one word has always been empowerment. Everything I’ve done—whether it’s launching FUBU, investing on Shark Tank, or writing books—is about empowering others to take control of their lives. Staying true to that word has guided me in every major decision.

Nick Sasaki: Barbara, you’ve built a real estate empire and helped countless entrepreneurs. How do you help others align their businesses with their core values?

Barbara Corcoran: It starts with self-awareness, Nick. Too many entrepreneurs chase money instead of purpose. When you align your business with your values—your one word—you attract the right people, whether they’re clients, partners, or employees. For me, positivity is key. It shapes how I approach challenges and inspires my team to stay resilient.

Nick Sasaki: Jason, your expertise in webinars and sales funnels is legendary. How does alignment with a one word play a role in your strategies?

Jason Fladlien: Great question, Nick. For me, my one word is clarity. In sales and marketing, especially webinars, clarity is everything. If your message isn’t clear and aligned with your values, you won’t connect with your audience. I help clients align their offers with their purpose so they not only sell but also feel great about what they’re offering.

Nick Sasaki: Evan, how do you ensure that alignment with your one word is consistent across all aspects of life?

Evan Carmichael: It’s about mindfulness. You need to constantly reflect on whether your actions and decisions are staying true to your word. For example, when I create content, I ask, “Does this inspire belief in others?” If the answer is no, I don’t post it.

Nick Sasaki: Tony, any advice for someone struggling to align their business with their values?

Tony Robbins: Start by asking yourself, “What’s non-negotiable for me?” Your one word should reflect what you’ll never compromise on. Then build your business around it. Alignment doesn’t happen overnight—it’s a muscle you strengthen over time.

Nick Sasaki: Daymond, what’s the biggest mistake people make when trying to align their lives with their one word?

Daymond John: They let fear or outside opinions sway them. Alignment takes courage. You have to be willing to say no to opportunities that don’t fit your values, even if they seem lucrative.

Nick Sasaki: Barbara, how do you help people stay aligned when they face setbacks?

Barbara Corcoran: I remind them of their why. When you’re clear on your one word, it acts as a grounding force during tough times. Setbacks are temporary; your values are permanent.

Nick Sasaki: Jason, any final tips for aligning life and business with a single word?

Jason Fladlien: Keep it simple. Alignment isn’t about perfection; it’s about consistency. Make small, intentional adjustments daily to bring your life and business closer to your one word.

Nick Sasaki: This has been such an insightful discussion. Evan, Tony, Daymond, Barbara, and Jason, thank you for sharing your wisdom. To everyone listening, take the time to define your one word and use it as your anchor. Alignment will follow.

Building Connections and Inspiring Others

Nick Sasaki: Welcome, everyone! Today, we’re discussing how defining your One Word helps build meaningful connections and inspires others. Evan, let’s start with you. How does living by a single word foster connection?

Evan Carmichael: Thanks, Nick. Your one word creates a magnetic force that attracts like-minded people. When you consistently live and communicate your word, you send a clear message about who you are and what you stand for. For me, my word believe resonates with entrepreneurs and dreamers who want to do something bigger than themselves. It’s like planting a flag—people who share your values will rally around you.

Nick Sasaki: That’s powerful, Evan. Caleb, you’ve inspired so many young entrepreneurs. How do you see the concept of one word influencing how we connect and inspire?

Caleb Maddix: It’s huge, Nick. For me, my word is impact. Everything I do is about creating a positive impact on others, especially kids and teens. When people see that you genuinely care and that your actions align with your word, they trust you. Trust is the foundation of all meaningful connections.

Nick Sasaki: Pat, you’ve built a massive community around Smart Passive Income. How does one word help in building trust and relationships?

Pat Flynn: My one word is serve, Nick. Every decision I make, whether it’s creating a course or recording a podcast, comes from a place of service. When your audience knows you’re genuinely invested in their success, they feel connected to you. It’s not about perfection—it’s about authenticity and showing up consistently.

Nick Sasaki: Jenna, you’re an expert at creating personal brands that connect deeply with audiences. How does defining a core word play into that?

Jenna Kutcher: It’s everything, Nick. My one word is connection. I teach people that branding isn’t about logos or aesthetics—it’s about creating emotional connections. When you define your word, you can weave it into every story you tell, every post you share, and every interaction you have. That’s how you create a loyal community.

Nick Sasaki: Lewis, you’ve built a global audience with The School of Greatness. How do you use your one word to inspire people?

Lewis Howes: My word is greatness, Nick. It’s not just about achieving success but about becoming the best version of yourself. When you embody your word, you lead by example. People are inspired not just by what you say but by how you live. That’s what creates lasting influence.

Nick Sasaki: Evan, how do you suggest someone start using their one word to inspire others?

Evan Carmichael: Start by sharing your story. Talk about why your word matters to you and how it’s shaped your life. When people see how your word has helped you overcome challenges or achieve success, they’ll connect with it on a personal level.

Nick Sasaki: Caleb, what’s one practical way to use your one word to build stronger connections?

Caleb Maddix: Be consistent. Every time someone interacts with you, they should feel your one word in action. If your word is joy, make them smile. If it’s inspire, share something uplifting. Small, consistent actions make a big difference.

Nick Sasaki: Pat, how do you handle moments when it’s hard to live by your one word?

Pat Flynn: I remind myself why I started. For me, serving others is non-negotiable. When I hit a rough patch, I focus on one small thing I can do to serve someone. It brings me back to center and reignites my connection to my word.

Nick Sasaki: Jenna, any tips for integrating your one word into your brand?

Jenna Kutcher: Be intentional. Think about how your word can show up visually, verbally, and emotionally in everything you do. If your word is hope, your imagery, tone, and stories should evoke that feeling. Consistency builds trust, and trust builds connection.

Nick Sasaki: Lewis, any final thoughts on using your one word to inspire others?

Lewis Howes: Remember, inspiration is about action. Live your word boldly. When people see you living it unapologetically, they’ll feel empowered to embrace their own greatness—or whatever their word may be.

Nick Sasaki: Thank you all for such insightful perspectives. Evan, Caleb, Pat, Jenna, Lewis—this has been an incredible conversation. To everyone listening, define your one word and let it guide you in building deeper connections and inspiring others.

Overcoming Challenges and Driving Action

Nick Sasaki: Welcome, everyone! Today, we’ll discuss how defining your One Word can help overcome challenges and inspire decisive action. Evan, let’s start with you. How does having a one word help you tackle obstacles?

Evan Carmichael: Thanks, Nick. Your one word is your anchor. When life gets tough, it reminds you of your purpose and what you stand for. My word, believe, pushes me to see opportunities in challenges. It fuels me to take action even when the odds are against me.

Nick Sasaki: That’s inspiring, Evan. Ed, you talk a lot about resilience and mindset. How do you see the One Word concept aiding someone who’s struggling to move forward?

Ed Mylett: It’s about focus, Nick. Your one word keeps you centered on what really matters. When you’re in the middle of a storm, it’s easy to get distracted or discouraged. But if your word is perseverance, for example, it becomes your rallying cry. It’s a reminder that you’ve overcome before, and you can do it again.

Nick Sasaki: Grant, your 10X Rule is all about massive action. How does defining a single word fit into your philosophy?

Grant Cardone: It’s a great fit, Nick. Your one word simplifies everything. When you’re crystal clear about your word—let’s say it’s hustle—you wake up every day knowing exactly what you need to do. No excuses, no distractions. It’s your mission statement in one word.

Nick Sasaki: Rachel, you’ve helped so many people push past self-doubt and take action. How does one word help in overcoming mental blocks?

Rachel Hollis: Your one word shifts your mindset, Nick. It becomes a mantra that drowns out the negative voices in your head. My word is courage. Whenever I’m scared or unsure, I repeat it to myself. It reminds me that bravery isn’t about the absence of fear—it’s about taking action despite it.

Nick Sasaki: Chris, you’ve written about unconventional paths to success. How does having a one word guide someone when the road isn’t clear?

Chris Guillebeau: Your one word gives you a sense of direction, Nick. Even when the path is unconventional, your word keeps you grounded. For me, my word is freedom. Every decision I make—whether it’s starting a new project or saying no to an opportunity—is measured against that word. It’s my compass.

Nick Sasaki: Jason, you’re known for helping entrepreneurs take massive action with webinars and sales. How does your one word influence your approach?

Jason Fladlien: My word is clarity, Nick. In sales, clarity is everything. When you’re clear about your purpose, your message, and your audience, you eliminate doubt and hesitation. Whether it’s crafting a webinar or facing a tough challenge, clarity cuts through the noise and drives action.

Nick Sasaki: Evan, how can someone stay connected to their one word during difficult times?

Evan Carmichael: By making it part of your daily life. Write it down, put it where you’ll see it often, and remind yourself why you chose it. When challenges arise, lean on it like a best friend. It’s there to support and guide you.

Nick Sasaki: Grant, any advice for someone who feels stuck despite knowing their one word?

Grant Cardone: Take massive action, Nick. Your one word isn’t magic—it’s a tool. If you’re stuck, ask yourself, “What’s one thing I can do right now that aligns with my word?” Then do it. Action creates momentum, and momentum crushes obstacles.

Nick Sasaki: Rachel, how do you help people stay consistent with their one word when life gets chaotic?

Rachel Hollis: It’s about habits. Build small, consistent practices that reflect your word. If your word is joy, find one thing every day that brings you happiness. These small actions keep you aligned, even when life feels overwhelming.

Nick Sasaki: Jason, any final tips for using your one word to drive action?

Jason Fladlien: Yes, Nick—simplify. Use your word as a filter. If something doesn’t align with your word, don’t waste energy on it. Focus on what truly matters, and action will follow naturally.

Nick Sasaki: Thank you, everyone! Evan, Ed, Grant, Rachel, Chris, and Jason—this has been an incredible discussion. To everyone listening, define your one word, and let it guide you through challenges and into action.

Creating a Lasting Legacy and Infinite Potential

Nick Sasaki: Welcome, everyone! Today, we’re discussing how defining your One Word can help create a lasting legacy and unlock infinite potential. Evan, let’s start with you. How does your one word, believe, help you think about legacy?

Evan Carmichael: Thanks, Nick. Legacy is about the impact you leave behind, and believe shapes everything I do. It’s not just about inspiring people now—it’s about creating something that lasts. Whether it’s my books, videos, or businesses, I want to leave behind a message that continues to help others believe in themselves.

Nick Sasaki: That’s powerful. Dean, your work has impacted countless entrepreneurs. How does one word help someone think about the legacy they’re building?

Dean Graziosi: It’s the foundation, Nick. My word is growth. Everything I do—whether it’s writing books, creating courses, or spending time with my kids—centers around helping others grow. Legacy isn’t just what you leave behind; it’s the lives you touch while you’re here. Your one word ensures you stay intentional about the impact you’re creating every day.

Nick Sasaki: Richard, your businesses and philanthropic efforts have left an indelible mark on the world. How do you see a single guiding word contributing to creating a legacy?

Richard Branson: My word would have to be adventure. Life is about taking risks, exploring possibilities, and encouraging others to do the same. A legacy isn’t about wealth or accolades—it’s about inspiring others to live fully and push boundaries. Every venture I’ve started reflects that adventurous spirit, and I hope it inspires others to dream big.

Nick Sasaki: Sara, you’ve revolutionized an industry with Spanx and empowered countless women. How does one word shape your vision for legacy?

Sara Blakely: For me, Nick, it’s empowerment. My goal has always been to empower others, especially women, to believe they can achieve anything. Spanx started as a product, but it’s always been about something bigger—helping people feel confident and powerful. That’s the legacy I want to leave.

Nick Sasaki: Dr. Joe, your work focuses on unlocking human potential. How does defining a single word help people tap into their infinite potential and think about their legacy?

Dr. Joe Dispenza: Your one word is a powerful tool for focus and intention. My word is transformation. When you live in alignment with your word, you access a state of coherence—mind, body, and soul working together. This coherence not only allows you to achieve extraordinary things in your lifetime but also creates a ripple effect that extends far beyond you. That’s the essence of a lasting legacy.

Nick Sasaki: Evan, how can someone ensure their one word evolves with them while still staying true to their core values?

Evan Carmichael: Great question, Nick. Your word is like the roots of a tree—it grounds you. But the branches, the way it expresses itself, can grow and change. As long as you stay connected to your core values, your one word can adapt to new opportunities and challenges.

Nick Sasaki: Dean, what advice would you give someone just starting to think about their legacy?

Dean Graziosi: Start small. Legacy doesn’t happen overnight. Focus on how you can use your one word to impact the people closest to you—your family, friends, and team. Over time, those small actions grow into something much bigger.

Nick Sasaki: Richard, how do you balance living for the moment while building something that lasts?

Richard Branson: It’s about being present, Nick. You can’t create a meaningful legacy if you’re not fully engaged in what you’re doing today. Your one word helps you stay focused on what matters now, while also keeping an eye on the bigger picture.

Nick Sasaki: Sara, what’s one practical step people can take to start aligning their lives with their one word?

Sara Blakely: Incorporate it into your daily decisions. Ask yourself, “Does this action reflect my word?” If your word is empowerment, look for ways to lift others up, even in small ways. Over time, those small acts become your legacy.

Nick Sasaki: Dr. Joe, any final thoughts on using your one word to unlock infinite potential?

Dr. Joe Dispenza: Yes, Nick. Your one word creates a vibrational signature that influences everything around you. When you live in alignment with it, you attract opportunities, connections, and experiences that amplify its power. That’s how you unlock infinite potential and leave a lasting impact.

Nick Sasaki: This has been an incredible discussion. Evan, Dean, Richard, Sara, and Dr. Joe, thank you for your insights. To everyone listening, take the time to define your one word and let it guide you toward creating a meaningful legacy and realizing your infinite potential.

Short Bios:

Evan Carmichael: Entrepreneur, author, and motivational speaker, Evan is known for his book Your One Word, which helps individuals define their core purpose. His mission is to inspire people to believe in themselves and their dreams.

Simon Sinek: A leadership expert and author of Start with Why, Simon’s work focuses on helping individuals and organizations discover their purpose and build trust-based relationships.

Joseph Campbell: A renowned mythologist and author of The Hero with a Thousand Faces, Joseph is best known for his concept of The Hero’s Journey, which explores universal themes of personal growth and transformation.

Brené Brown: A research professor and author, Brené is celebrated for her work on vulnerability, courage, and authenticity. Her bestselling books include Daring Greatly and The Gifts of Imperfection.

Tony Robbins: A globally recognized motivational speaker and life coach, Tony empowers people to achieve their personal and professional goals. His books, including Awaken the Giant Within, focus on unleashing human potential.

Dean Graziosi: An entrepreneur, investor, and New York Times bestselling author, Dean is dedicated to helping others achieve financial and personal success through his strategies for growth and alignment.

Daymond John: Founder of FUBU and a Shark Tank investor, Daymond is a branding and business expert who helps entrepreneurs achieve success through creativity and resilience.

Barbara Corcoran: A real estate mogul and Shark Tank investor, Barbara is known for her positivity and ability to turn small ideas into big business successes.

Jason Fladlien: Known as "The Webinar King," Jason is a sales and marketing expert who helps entrepreneurs create impactful strategies to grow their businesses and achieve clarity.

Caleb Maddix: A young entrepreneur and motivational speaker, Caleb inspires the next generation with his focus on personal development and making an impact.

Pat Flynn: Founder of Smart Passive Income, Pat is a leading figure in online business and podcasting, teaching entrepreneurs how to serve their audiences with authenticity.

Jenna Kutcher: A marketing expert and host of The Goal Digger Podcast, Jenna is known for helping individuals create personal brands that resonate deeply with their audiences.

Lewis Howes: Former athlete turned entrepreneur, Lewis is the host of The School of Greatness podcast, focusing on inspiring others to reach their highest potential.

Ed Mylett: A motivational speaker and business leader, Ed inspires people to build resilience and achieve their goals through focus and hard work.

Grant Cardone: A sales and business expert, Grant is the author of The 10X Rule, which encourages individuals to think big, take massive action, and overcome obstacles.

Rachel Hollis: A motivational speaker and author of Girl, Wash Your Face, Rachel helps people push past self-doubt and create lives they love.

Chris Guillebeau: Author of The $100 Startup and The Art of Non-Conformity, Chris empowers people to take unconventional paths to personal and professional success.

Richard Branson: Founder of the Virgin Group, Richard is a billionaire entrepreneur known for his adventurous spirit and innovative approach to business.

Sara Blakely: The founder of Spanx, Sara is a self-made billionaire who revolutionized the fashion industry and is passionate about empowering women.

Dr. Joe Dispenza: A neuroscientist and author of Becoming Supernatural, Dr. Joe focuses on unlocking human potential through the power of the mind and intentional living.